What is a stinkprint?

A stinkprint may sound bad but…

A stinkprint is the result of working hard toward a goal. It’s like the impression a bigfoot leaves while running through the forest on the hunt for a big meal of hardy mushrooms. It’s the sweat left on the pavement, the amount of laundry you do as a result of daily workouts.  The harder you work, the bigger stinkprint you leave.


We use the expression “stinkprint” as a metaphor for the lasting benefit you create for your life and the life of others through your hard work. On a different level then, the more you do for others, the larger stinkprint you leave on their lives.

Our goal is to leave the biggest stinkprint we can.

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